Dinesh Chandra is a multi-faceted management professional with diverse experience in FMCG, FMCD, Telecom IT, Steel and Services sectors, in positions such as Marketing Director, CMO, Director Sales & Operations, GM-Brand etc.
He has a demonstrated track record of building brands & delivering outstanding business results for Samsung, Sony, Airtel, ConAgra Foods, Kohler, Yamaha and Ogilvy.
He was placed in the prestigious Campaign India ‘A List’ 2011 (Most Influential Marketing Professionals)
A thoughtful leader & a strong believer in ‘Simplify’ & ‘Open Mind’, he is always ready to help clients tackle complex challenges and make most of new opportunities.
Dinesh’s expertise areas include:
- Using Design Thinking to Identify Real Problems & Creative Solutions
- Business Strategy - Business drivers, Disruption strategy
- Data Consulting: Marketing Automation, Customer Analytics, CRM
- Design: User Experience Model
- Digital Transformation- Ecommerce Strategy, Digital & Mobile Marketing
- Internal Sales Team Transformation: Augment Quality of Sales & Partner Engagements
- Branding Strategy
- Execution Excellence, Last Mile effectiveness
- Bringing Cultural change: Thinking Strategically, Thinking Customer, bringing Creativity and Innovation in teams, Focusing on Value Creation
Startup Specific:
- Business Model Strategy - Using Design Thinking & Lean Canvas to zero in on the Right -Target Audience & Product/Service Value Proposition, Persona Canvas, Customer Journey Canvas, Freemium business model, A/B Testing
- Growth Marketing Blueprint - Cost Effective Customer acquisition, Scaling Strategy, Partnerships & Alliances, Affiliate Marketing, Influencer Marketing
Dinesh graduated from St. Stephen’s College with a BSc. in Computer Science, and an MBA from IMT Ghaziabad. He is based in Bangalore.
