Social networks spread happiness, generosity, and love. They are always there, exerting both subtle and dramatic influence over our choices, actions, thoughts, feelings, even our desires.
Our connections do not end with the people we know. Beyond our own social horizons, friends of friends of friends can start chain reactions that eventually reach us, like waves from distant lands that wash up on our shores. Marketing teams understand and use this well to influence our purchase decisions.
These connections are powerful, and they explain a lot -- from why some teams perform better than others to why, when a husband comes home upset, his wife soon becomes cranky too. That begs the question:
What would social connections do for business if business decided to utilize them intentionally through scientific tools like Organisation Network Analysis (ONA)?
ONA is a branch of People analytics that helps understand how communication takes place within the organisation.
It uses a methodology that maps both formal and informal relationships and collaboration patterns between employees, departments or business units. ONA also enables the identification of influencers in organizations who can help integrate new behaviours and communicate more effectively.
Organizational network analysis (ONA) measures and graphs collaboration patterns by examining the strength, frequency and nature of interactions between people in networks. ONA provides detailed information about hidden factors for success, such as flow of information, decision-making, revenue producing collaborations, innovation, inclusion—even trust, purpose and energy.
Renowned subject matter expert Professor Rob Cross explains –
ONA can provide an X-ray into the inner workings of an organisation — a powerful means of making invisible patterns of information flow and collaboration in strategically important groups visible.
Organisations have been doubling down on their efforts to enhance employee engagement, productivity, communication and collaboration within the team and organisation. They are finding effective ways to dive deeper into the social capital and uncover the hidden dynamics that drive performance - Organisational Network Analysis (ONA) is increasingly being seen as by far the best way to achieve that.
Organisational Network Analysis provides valuable insights that can help organisations streamline their business model and drive an organisation wide digital and cultural transformation, while measuring results in real-time.
As organisations and leaders turn to a more data-driven approach of finding answers to these questions, they realize that talent issues lie beyond an individual’s behaviour, skills and capabilities – ONA allows them to literally see this, measure in real-time and align things in the right direction with very high degree of focus and accuracy.
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